Video
CASE STUDY: PAINTING PROCESS REEL SERIES
Brief: Create a series of reels showcasing an Artist’s painting process and establish a content pillar for their Instagram and Facebook audiences
CONCEPT DEVELOPMENT
After discussions on the types of content I can create for the client, we decided to try a couple quick and easy proof of concept videos to gauge their audience’s reaction. We created two reels using just a static iPhone shot, sped up with some music. Both reels performed significantly better than anything else they had been posting.
The strong response from their audience led the client to request more videos and we decided to take the concept further. Once a decision was made we switched to a mirrorless camera with a prime lens for better quality footage and a shallow depth of field with a pronounced bokeh effect.
As an artist myself that follows a lot of art accounts, I realised that the painting process videos that get the best results, and that I’m drawn too, are not time lapse/accelerated. Rather they are real time footage edited with hard cuts timed to the music. Therefore this was the approach taken with the following videos.
DELIVERABLES
These videos were shot on the mirrorless camera with a prime lens and edited in Adobe Premiere Pro. Stock music was carefully selected to set the vibe. For example summer pop for the colourful flowers and romantic soulful jazz for the vase of roses. The video was cut to the music.
The response from their audience was overwhelmingly positive. Particularly for the vase of roses video which did approximately 5x their usuals views. The client advised that almost every time a customer returns to the gallery to make a purchase after doing some research, they mention this video.
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